George spent his youthful summers visiting a very successful and charming man he
called uncle and his family. Uncle Pete was self-made in the advertising business.
George watched his idol layout ad pages, process and print photographs and chat up
clients on the telephone as he enjoyed an enviable life style working from a gentlemen’s
After military service in the United States Coast Guard, George sought experience
in the world of advertising. He worked for a television spot production company,
sold, wrote and produced radio commercials, developed newspaper ads, dimensional
packaging and color catalogs. He joined a small ad agency wearing many hats. He became
the agency’s art director, production manager, account executive and sometimes copywriter.
George held the positions for three years before opening his own firm..
George led the award winning Belcher Adv., Assoc., Inc. Agency he founded for 20
Carole, George’s wife, put her career as a professional singer and vocal coach aside
an joined Belcher Advertising. During a 1989 business trip to Palm Beach, Florida,
George and Carole fell in love with the area. In 1990, they relocated to Palm Beach
Island and George opened the agency’s Florida office. Carole returned to her career
passion as a professional singer and voice coach. It was at this time that George
started writing novels. He scaled back the ad agency operations, and entered semi-retirement.
The slow-down was short lived and client demands required that he put his creative
In 2011, George officially retired, on “wife support,” thanks to Carole’s successful
vocal studio. Writing has become George’s primary focus and his first novel, “Return
to Redemption Ridge,” has been released. Others are expected to follow.